Seventh National Green Power Marketing Conference Agenda
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Opening Session
David Garman, Assistant Secretary, U.S. Department of Energy
Arlene Juracek, Vice President, ComEd
Rick Sellers, (PDF File Size: 367K) Renewable Energy Unit Head, International Energy Agency


Regional Market Reports

Introduction (PDF File Size: 2.1M)
Blair Swezey, National Renewable Energy Laboratory
Mid-Atlantic (PDF File Size: 343K)
Anne Marie McShea, Center for Resource Solutions
Great Lakes/Midwest (PDF File Size: 240K)
Bill Spratley, William A. Spratley & Associates, Inc.
New York/New England (PDF File Size: 195K)
Bob Grace, Sustainable Energy Advantage
Pacific Northwest (PDF File Size: 420K)
Natalie McIntire, Renewable Northwest Project
Southeast (PDF File Size: 107K)
Stephen Smith, Southern Alliance for Clean Energy
Texas (PDF File Size: 1.2M)
Karen O'Neill, Green Mountain Energy Company


Green Power Marketing Abroad

Introduction (PDF File Size: 244K)
Lori Bird, National Renewable Energy Laboratory
Lessons Learned from Green Power Marketing Abroad (PDF File Size: 1M)
Rolf Wüstenhagen, SAM Sustainable Asset Management, Switzerland
Australia (PDF File Size: 218K)
Paula Cribb, Sustainable Energy Development Authority
Canada (PDF File Size: 1.4M)
Theresa Howland, Enmax Corporation
Japan (PDF File Size: 4.5M)
Tetsunari Iida, Green Power Certification Council


Innovative Strategies for Large Customers

Introduction (PDF File Size: 141K)
Kurt Johnson, U.S. Environmental Protection Agency
Craig Hanson, World Resources Institute (PDF File Size: 406K)
Harry Kauffman, Johnson & Johnson (PDF File Size: 304K)
Steven Clark, Renewable Energy Unit Head, International Energy Agency (PDF File Size: 666K)
Steve Walter, City of Chicago (PDF File Size: 364K)
Mike Coleman, University of Pennsylvania (PDF File Size: 464K)


Innovative Strategies for Residential Customers

Introduction (PDF File Size: 198K)
Terry Peterson, EPRI
Benchmarking Different Marketing Channels (PDF File Size: 162K)
Adam Capage, E Source
The Role of Self-Efficacy in Green Power Purchasing (PDF File Size: 676K)
Jane Peters, Research Into Action, Inc.
Collaborative Marketing: How Utilities and Energy Marketers Can Work Together (PDF File Size: 107K)
Thor Hinckley, Portland General Electric


New Developments in Renewable Energy Certificates and Trading

Introduction (PDF File Size: 637K)
Meredith Wingate, Center for Resource Solutions
Using Certificates to Sell Green Power to Non-Residential Customers (PDF File Size: 209K)
Eric Blank, Community Energy, Inc.
Aggregating Small-Scale Renewables Systems with Green Tags (PDF File Size: 173K)
Pam Field, Bonneville Environmental Foundation
Grassroots Marketing of a Renewable Certificate Product (PDF File Size: 3.4M)
Quayle Hodek, Renewable Choice Energy
Relating Green Tags to Emissions Trading Strategies (PDF File Size: 236K)
Tom Kerr, U.S. Environmental Protection Agency
GIS Systems and Renewable Energy Certificate Trading (PDF File Size: 302K)
Ashley Houston, APX, Inc.


Keynote Speaker
Pat Wood, Chairman, Federal Energy Regulatory Commission


Policy Roundtable: The Future of Green Power Markets - An Interactive Session Featuring Renewable Energy Policy Experts

What Will it Take to Grow the Green Power Market? (PDF File Size: 161K)
Ryan Wiser, Lawrence Berkeley National Laboratory
Matthew Brown, National Conference of State Legislatures (PDF File Size: 351K)
Kathy Belyeu, American Wind Energy Association (PDF File Size: 347K)
Chuck Linderman, Edison Electric Institute
Tom Rawls, Green Mountain Energy Company (PDF File Size: 1.2M)
Stephen Smith, Southern Alliance for Clean Energy


The RoperASW Green Gauge Survey Revisited
Bob Pares, Roper ASW


Marketing Green Power: What Really Works? - An Interactive Session Featuring Green Power Marketing Experts

Developing Effective Marketing Messages (PDF File Size: 2.4K)
Këri Bolding, Center for Resource Solutions
Larry Alexander, Xenergy, Inc. (PDF File Size: 1424K)
Ed Holt, Ed Holt and Associates (PDF File Size: 119K)
Dan Lieberman, Center for Resource Solutions (PDF File Size: 263K)
John Savage, Green Mountain Energy Company


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