Retailing is a tough business. In order to compete,
retailers use vast amounts of energy to create inviting spaces for
their customers. Eye-catching signage and merchandise displays,
plus heating and cooling needs, all contribute to high energy costs
in retail buildings. Lighting is the biggest energy expense for
retailers-37% of total energy use. And it's not an area where retailers
can scrimpattractively lit displays promote sales.
Retail buildings are everywhere, outnumbering office
buildings two to one. They range from small shops in strip malls
to large department stores, and occupy more total space than any
other segment of the commercial market. In a highly competitive
business, retailers are hard pressed to lower their operating costs
without impacting on customer service and satisfaction.
The Good News?
Retail building owners and operators can reap big savings by starting
small. For instance, more than 90% of retail buildings use standard
fluorescent bulbs, which consume more energy than compact fluorescent
lamps (CFLs) and require more frequent replacement. Standard fluorescent
lights also throw off more heat, which adds to cooling loads. Using
CFLs to light retail spaces can provide fast returns on the initial
investment. Another simple way to lower lighting costs is through
the use of solid-state LED technology for exit signs. LEDs consume
very little energy and last up to 10 years or more, saving both
energy and maintenance costs.
Retail buildings can reduce energy costs even further by looking
at how the windows, doors, roofing, heating and cooling, and other
building systems work together for the most efficient energy use.
New high-performance retail buildings can consume up to 50% less
energy than comparable buildings, with designs that integrate energy-efficient
lighting fixtures with daylighting systems to substantially reduce
electric lighting and cooling loads. Additional energy-smart choices
about the building site, envelope, and mechanical systems are factored
into the design and contribute to the savings.
The best news is that the same energy improvements that lower
utility bills also foster a more comfortable retail space, with
better lighting, temperature control, and indoor air quality. That
means employee morale and retention improve, and customers are more
likely to return often.